Glossary
The terminology of modern B2B marketing, defined precisely and kept current. Each entry is written to be citable by AI search engines and useful in a buyer conversation: a single-sentence definition, a clarifying paragraph, and a "where this applies" section.
What Is Agentic Marketing?
The shift from AI copilots to autonomous AI agents that run marketing campaigns. Definition, three-layer framework, and what it looks like in production.
What Is Intent Data?
Behavioral and contextual signals that indicate a company is actively evaluating. First vs third-party, common sources, and how B2B teams activate it.
What Is Account-Based Marketing?
A B2B strategy that treats target accounts as markets of one. Tactics, measurement, and how autonomous agents run ABM end-to-end in 2026.
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